About Us

Serviceberry Tree

Who We Are

We are a natural food store and cafe located in Milwaukee’s vibrant Riverwest neighborhood. We are dedicated to providing the community with nutritious, affordable food and are proud to feature organic, local, and fair trade products. As a community-based, member-owned, and volunteer-run organization, we go beyond being simply a grocery and cafe, providing a genuinely welcoming community that seeks to create beneficial connections between the producers and people we serve. We attribute our 14-year success to a business model that is focused on people. Because of this, we strive to provide “Food for People, Not for Profit.”

Our Mission

The primary mission of the co-op is to operate a financially-sound grocery store and café in the Riverwest neighborhood of Milwaukee, WI. Cooperative philosophy and values are an essential part of our enterprise; therefore, the co-op will operate in a fully democratic manner.

Finally, we strive to follow the Seven Cooperative Principles:

  1. Voluntary and Open Membership
  2. Democratic Member Control
  3. Members’ Economic Participation
  4. Autonomy and Independence
  5. Education, Training, and Information
  6. Cooperation Among Cooperatives
  7. Concern for Community


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