About Us

Serviceberry Tree

Who We Are

We are a natural food store and cafe located in Milwaukee’s vibrant Riverwest neighborhood. We are dedicated to providing the community with nutritious, affordable food and are proud to feature organic, local, and fair trade products. As a community-based, member-owned, and volunteer-run organization, we go beyond being simply a grocery and cafe, providing a genuinely welcoming community that seeks to create beneficial connections between the producers and people we serve. We attribute our 14-year success to a business model that is focused on people.

Our Mission

Because of this, our mission continues to be to provide “Food for People, Not for Profit.”  For over a decade, we have been dedicated to providing the community with nutritious, wholesome food and support organic and local producers. We are also committed to supporting the principles of organic farming, urban agriculture, workers rights, environmental sustainability, and equality.

Finally, we strive to follow the Seven Cooperative Principles:

  1. Voluntary and Open Membership
  2. Democratic Member Control
  3. Members’ Economic Participation
  4. Autonomy and Independence
  5. Education, Training, and Information
  6. Cooperation Among Cooperatives
  7. Concern for Community


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