The Riverwest Co-op, the River Revitalization Foundation and the Riverwest Currents are working together to beautify Riverwest while also raising operating funds for the Co-op. Become part of the project by ordering a serviceberry plant for your own yard or for planting along the Beerline Trail.

Why serviceberry trees? When the Riverwest Co-op began, we adopted the serviceberry as a symbol of our commitment to serving the community.

 

The Riverwest Co-op logo, designed by member Helene Fieder.

 

 

Two sizes of serviceberry plants are available: Apple serviceberry plants are $20 and come in a 1-gallon pot; Alleghany serviceberry plants are $35 and come in a 2-gallon pot. Planting and care instructions come with each tree. Order forms can be found at the Co-op register, and trees will be available for pickup at the Co-op starting April 15. 

There are three ways you can contribute: Order a tree for pickup at the Co-op, and plant it in your own yard: Donate a tree to be planted along the Beerline Trail, or plant a donated tree yourself during the neighborhood’s Arbor Day events at Gordon Park at 10 a.m. on Friday, April 27th or Saturday, April 28th. More information can be found on the Riverwest Currents website.

About Serviceberry Trees - The serviceberry plant is a small multi-stemmed shrub native to Wisconsin. It is well suited for urban landscapes as well as natural areas. It produces white flowers in spring, followed by small, sweet berries that birds love to feed on. It grows well in lightly shaded areas and prefers well-drained soil, and can grow up to 20ft high.

 

In addition to El Rey Tuesdays, Produce Wednesdays, and Bulk Thursdays, the store is adding another weekly store special: Local Fridays! Each month, one featured local product will be 10% off on Fridays. April's featured local producer is RP's Pasta Company, fresh pasta straight from Madison.